JEAN PAUL GAULTIER NAMED DIET COKE ARTISTIC DIRECTOR!

by 30four

Diet Coke is hiring famous designer Jean Paul Gaultier as its European  creative director!! As well as signing on the design bottles and cans, Gaultier will also have an input on online content and retail concepts for 2012. he’s also the star of three light-hearted short films for Diet Coke, portraying a therapist, a journalist and a private detective solving a puppet’s wardrobe dilemmas. In a release the designer explains “The brand asked me to explore its fun personality and to style the bottle. I want to show people the codes and signatures I love. The bottles have the shape of a woman’s body, so it was great fun to ‘dress’ them,”  His first limited edition design will be out in Europe next month..

As a loyal Diet Coke drinker ( and those who know me now what I am talking about) I simply can’t wait! it is light it is right!!

Diet Coke, Avrupa Kreatif Direktoru olarak unlu tasarimci Jean Paul Gaultier ile anlasiyor! Sise ve kutularin tasariminin yanisira Gaultier markanin 2012 online icerik ve perakende konseptlerine de katkida bulunacak. Tasarimci ayni zamanda, bir terapisti, gazeteciyi ve de bir kuklanin gardrop cikmazlarini cozen bir ozel detektifi canlandirdigi Diet Coke’un kisa filminin de yildizi. Gaultier bir aciklamasinda ; ” Marka benden kendisinin eglenceli kisiligini one cikarmami ve de siselerini tasarlamami istedi. Insanlara begendigim kod ve imzalari gostermek istiyorum. Siseler bir kadin vucudunun hatlarina sahip, bu nedenle de onlari “giydirmek” cok eglenceliydi. ” Bu ortakligin sinirli sayidaki ozel koleksiyonu onumuzdeki ay icinde Avrupa’da gorucuye cikacak.   Sadik bir Diet Coke addict olarak (ve beni taniyanlar neden bahsettigimi cok iyi bilir) acikcasi sabirsizlaniyorum! Hem “light” hem “right” !

 
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